Magazines: design vs content

Design appears to be overtaking content in the UAE magazine world with a number of publications recently undergoing style revamps. As a wordsmith and former magazine editor I’ve been caught in the crossfire between designers and writers as far as the finished product is concerned, and have been disappointed in some titles where pretty pictures and design quirks seem to override decent content. I recently picked up a copy of the latest Emirates Airline Open Skies magazine on the DXB-LHR flight and confess that my initial gut reaction was ‘oh no, here’s another one’. But, on the return leg I had the time to read through it and was pleasantly surprised by the blend of cool content and funky design. In an issue dedicated to music it was a good read, even for a non-muso like me. Looking forward to their Africa issue in May.

Open Skies April 2011

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